What do you do?
It’s a question I’d ponder all the time when deciding on who I should work with on projects and who’s opinions value. I need to know how you add value to any given endeavor and that you are not just talking to be heard. In the era we live in we have millions of “content creators” and “influencers” with a platform. Good for them. But I don’t pay attention to any of them unless I feel some serious expertise in the area they are discussing.
What do you do?
It’s a question that eliminates a lot of noise. Talk shows, podcasts, Instagram post and YouTube videos by people unless I feel there’s the weight of experience or deep study behind their viral observations.
What do you do?
Asking this question helps me from falling into the reactive mode that dominates so much contemporary social discourse. A person says something stupid, outrageous or evil. People respond. It becomes a hot topic. I don’t get upset or too aggregated unless that person has the power to impact the lives of others, or myself, directly. Otherwise it is all click bait and not worth anyone’s precious time.
What do you do?
There’s a whole class of commentators who are paid by CNN, Fox, MSNBC etc to talk about whatever is the day’s latest controversy. They do have credentials. But they are professional opinion machines who speak in “left vs right” sound bytes that fit perfectly between commercial breaks, leaving us with preconceived notions and predictable talking points.
What do you do?
It is a crucial question in business when dealing with possible collaborators. You want people who have cultivated a specific skill or skills. Editors, directors of photography, writers, actors, costume designers are all hired because you can look at their work and make judgements on the quality, perspective and success of their work.
What do you do?
Producers are harder to judge because anybody can say they are one. Are they great at budgeting? Do they have the contacts and profile needed to raise money? Are they well connected with talent agencies? Are they strong on story and give smart notes? Being a producer requires a myriad of skills, which is why production teams are so common. Not everyone has them all.
What do you do?
This Is a great question to ask yourself. What skills do you have? Not what skills you want to have or think you have, but what can you really execute at a high level. Taking an honest assessment of your skills and experience is crucial to completing any endeavor. Not to get a job, but to make something and find the right partners, this is the only question you need to answer.
Good essay. Explaining the business of Digital Assets has been a challenge. People barely understand how A.I. works let alone the associated digital assets' metadata Let's be real. Most Black people in entertainment aren't interested.. Sadly, metadata applied in A.I. so far has left out Black culture. Yes "Black" is the top 5 search terms that comes up in A.I search. Digital Asset Strategy is not about creating content for social media or click bait. .Fortunate for me, having corporate and academic partnerships are the best forms of credibility and influence towards change. I've long admired your work. But sadly,, most Black media are interested in fame and aren't interested in how A.I. is programmed with metadata to wipe out Black History. In short, what I do is champion the use of classification/labeling in A.I. towards making better use of the term/word/language known as "Black" simply because it's been adopted by pop culture. I wish I could find people with your knowledge who are actually interested in knowing what I really do, because our culture is at stake without people like you. All the best to you Nelson.