Tekashi69 and the Continuing Saga of Street Cred as Marketing

A Showtime doc series depicts a social media mad Brooklyn MC's gang driven salesmanship

TEKASHI 6ixX9ine and Street Cred as Marketing

Just watched the Showtime documentary, ‘Tekashi 6ix9ine: The Rise and Fall of a Supervillain,’ which brought me back to the summer of 2019 when his trial captured the intersection of contemporary musical stardom and 21st century gangsta life. I became fascinated with the testimony of Daniel Hernandez, better …